We are on BBC!

We are really happy to see how a day spent together with one of the aiforia experts turns into a splendid article on the city of Freiburg and its 360 ° sustainability.

During a bike tour we accompanied the BBC journalist Kat Barber to visit the emblematic places of the city, that make it clear where the name Green City takes its origins from.

The article ends with unanswered question: “So, what does the future hold for a city already pushing the envelope? “… Aiforia can only tell you to stay tuned and find out together the many new projects that this city still has in store!

We thank Kat Barber again for relying on our experience and for having managed to enclose the essence of Freiburg and our visits in her article.

To read the full article: http://www.bbc.com/travel/story/20200715-freiburg-germanys-futuristic-city-set-in-a-forest

Looking ahead again!

The last few weeks have also been quite confusing for us and in many things we had to find flexible and creative solutions in a very short time, which is an enormous challenge! Nevertheless, we would like to look ahead now and are hopeful and full of zest for action. Even though there are still some restrictions for visitor groups, we are happy to welcome you to the “Green City” Freiburg!

Stunning Intercultural Fashion Show

What a magnificent evening! On Saturday, 07.03., we transformed the foyer of E-Werk Freiburg into a catwalk for our Intercultural Fashion Show and the crush was absolutely overwhelming! The designers Evgeniya Scherer, Luana Neves von Dobeneck, Hanna Ali, Marie-Louise Rosemann (KIRSCHMOND) and the project group “Keep Together” around Héba Lotfi took the enthusiastic audience with their unique and inspiring designs into far away and fantastic worlds and received standing ovations for this. Afterwards DJ Browncat made sure with the appropriate beats that the party and dancing could be celebrated in an exuberant atmosphere. We are absolutely impressed and would like to thank everyone who made this evening possible: All the designers for their courage and breathtaking creations, all the gorgeous models for walking the red carpet, Jasmin Ateia for her excellent moderation, E-Werk for the great collaboration, Muthivhi Khathutshelo for the idea, the music and his networking, Jutta and the team of Fluxus for their tireless efforts at the bar, Micha Klaehn for the wonderful photos, Brasilikum for the live percussion and all the others who were not mentioned by name! This evening has shown us what exciting sides and diverse possibilities European funding projects can offer!

For more infos about the designers see here.

Interkulturelle Fashion Show

Die kulturelle Vielfalt in Freiburg ist bunt, und das spiegelt sich auch in der Mode wieder: DesignerInnen aus verschiedenen Kulturkreisen werden sich und ihre Kreationen am 07. März 2020 im Foyer des E-Werks Freiburg präsentieren. Elemente und Impressionen unter anderem aus ägyptischer, bulgarischer, brasilianischer, deutscher, kurdischer und syrischer Kultur prägen die Designs der Outfits, die an diesem Abend auf dem roten Teppich vorgestellt werden. Dahinter stehen die ModedesignerInnen Evgeniya Scherer, Hanaa Ali, Luana Neves von Dobeneck (Label LUA), Marie-Louise Rosemann (Label Kirschmond) und die Projektgruppe Keep together mit Héba Lotfi.

Einlass ist ab 18.30h über den Eingang des Fluxus; der rote Teppich wird dann ab 19.30h zum Laufsteg werden. Der Eintritt ist frei; es wird jedoch um Spenden gebeten. Organisiert wird die Interkulturelle Fashion Show von der Nachhaltigkeitsagentur aiforia mit Förderung aus dem Interreg-Projekt See Me In sowie von Khathutshelo Muthivi, Integrationsbeauftragter der Stadt Freiburg. Dieser wird als DJ Browncat im Anschluss an die Modenschau noch für einen beschwingten Ausklang sorgen.

Infos zu den DesignerInnen gibt es hier.

Marketing special for migrant entrepreneurs

Tell your story and share your passion, your values!

Participants of our “Marketing Special” seminar on January 13, 2020 delved into motivation and inspiration by expert Andrea Weiberg who not only quoted theoretical marketing handbooks, but provided individual feedback and recommendations to the websites and other PR tools of the entrepreneurs. Key message: all the present enterprises – be it catering service, wood art, deli restaurant, fashion design, website development, hair styling, vision search, body painting or nature protection campaign – have been started by entrepreneurs with a very personal story, with strong values and a lot of passion. Highlighting these emotional selling propositions in public relations was the core recommendation of Andrea Weiberg to the entrepreneurs, but she also did not fall short of providing concrete suggestions for improvements which were discussed and agreed in the plenary. Notebooks filled with remarks, and handouts complemented by concrete recommendations, the participants left the workshop – and we can be curious for changes in their websites etc. 🙂

13. Januar 2020: Marketing-Seminar für interkulturelle Unternehmen

Wir laden herzlich ein zum Marketing-Seminar:

“Ein bisschen (mehr) Marketing für erfolgreichere Geschäfte: Grundlagen verstehen, Potenziale entdecken.”

Am Montag, 13. Januar 2020, von 18:30 bis 21:00 Uhr
im Grünhof, Belfortstr. 52, 79098 Freiburg

“Wer ist meine Zielgruppe? Wie erreiche ich meine KundInnen? Was ist meine Botschaft? Wie hebe ich mich von meinen MitbewerberInnen ab?”
Erste Antworten auf diese zentralen Fragen werden in einem Kurzvortrag beantwortet. Danach beleuchten wir in Workshop-Atmosphäre gemeinsam Ihre/Eure persönlichen Unternehmensauftritte.

Für diesen Themenabend konnten wir Andrea Weiberg gewinnen. Die Betriebswirtin verfügt über langjährige Marketing-Expertise auf Unternehmens- und Agenturseite.

Zur Vorbereitung bitten wir Sie/ Euch, uns den Link zur Unternehmens-Website (oder Facebook-Seite) zukommen zu lassen, und gerne auch weitere Kommunikationsmittel wie Geschäftspapier, Visitenkarten, Broschüren etc – bitte bis spätestens 27.12.2019 als pdf- oder Bilddateien an info@aiforia.eu.
Im Verlauf des Workshops wollen wir gerne 10 bis 12 Beispiele beleuchten und Feedback geben – natürlich mit Vorrang für Sie/ Euch als TeilnehmerInnen im Projekt “See Me In”.

Gerne kann diese Einladung auch weitergeleitet werden an andere interessierte UnternehmerInnen mit nicht-europäischen Wurzeln.
Diese bitten wir, sich ebenfalls bis 27.12.19 bei uns anzumelden, da wir die Teilnehmerzahl auf 16 Personen begrenzen müssen.

Dank der Förderung durch das Projekt See Me In ist diese Veranstaltung kostenlos.

Business Apéro, 28. Oktober, 19 – 21 Uhr

In der ersten Phase des europäischen Kooperationsprojekts „SEE ME IN“ sind wir mit verschiedenen Freiburger UnternehmerInnen aus den Bereichen Mode, Gastronomie und Handwerk, und kulturellen Wurzeln außerhalb Europas, im Gespräch gewesen, um ihre unternehmerische Situation kennenzulernen. Dabei haben wir individuelle Potentiale und Herausforderungen, aber vor allem auch Gemeinsamkeiten festgestellt, die wir in einem gemeinsamen Workshop vorstellen und weitere Schritte diskutieren wollen. Ein Fachvortrag und Möglichkeiten zum Netzwerken ergänzen das Programm:

19 Uhr Ankommen im Grünhof (Belfortstr.52) beim Apéro (mit und ohne Alkohol)

  • Begrüßung und Kurzvorstellung des Projekts SEE ME IN, Andrea Philipp / aiforia
  • Vortrag „Unternehmen für die Zukunft stärken“, Jonathan Niessen / Grünhof GmbH
  • Vorstellung zum Stand des Projekts, Myriam Winter / aiforia
  • Diskussion/ Austausch über unternehmerische Potentiale und Herausforderungen: Unterstützung Peer-to-peer? Coaching? Beratung? Austausch von Fähigkeiten? Netzwerken?
  • Vorstellung eines neu geplanten Business Netzwerks für Migranten, Khathutshelo Muthivhi / One World Network e.V. (Angefragt)
  • Zusammenfassung und Ausblick (nächste Termine, Veranstaltungen, Coaching), Andrea Philipp und Myriam Winter / aiforia

21 Uhr Ende und Ausklang der Veranstaltung

 Alle bisherigen Teilnehmenden sowie weitere Interessierte sind herzlich zu dieser Veranstaltung eingeladen.

Wir bitten um eine Anmeldung bis zum 25. Oktober.

Für Rückfragen bitte Email an: info@aiforia.eu

Hier finden Sie den Link zum Flyer.

European project to promote equal opportunities for entrepreneurs in Freiburg and region

We are looking for regional entrepreneurs with non-EU nationality from the fields of food, fashion and crafts who are currently or in the future employing staff.

If you belong to this target group, then we can make you the following offers:

Support in marketing and public relations
Participation in local and regional B2B / Networking meetings
Participation in local and regional plant visits
Participation in regional/ international trade fairs and events
Coaching and consulting on corporate management in cooperation with various Freiburg institutions
Procurement of special services as required (e.g. translation, room search)

Thanks to EU funding, the offers are free of charge for all participants.

Get in touch with us! We look forward to hearing from you, so that we can prepare a suitable offer for you.

Let´s make it happen!

Let´s make it happen! – Facciamo in modo che accaba! Questo slogan del marketing nazionale lussemburghese ha caratterizzato anche il secondo scambio internazionale di formazione nel nostro progetto ERASMUS + “Identities – Much More than Cards” dal 19 al 23 marzo 2018: dopo 14 mesi di studio intensivo di metodi e materiali sull’Intercultura e l’integrazione dei rifugiati, più di venti insegnanti, tutor e volontari a tempo pieno si sono riuniti nella città di Lussemburgo per sperimentare il programma di formazione sviluppato. Sia che si tratti di lezioni, esercizi di gruppo, interazioni culturali o giochi di carte, il nostro gruppo di progetto internazionale si è rivelato un campo di prova ideale per verificare la comprensibilità e l’utilità dei singoli elementi. Questi sono rivolti a rifugiati e migranti (così come ad altre persone interessate) e sono organizzati in 6 moduli: lingua, comunicazione interculturale, Unione Europea, forza lavoro, imprenditorialità e impegno sociale. Particolare attenzione è rivolta alla promozione dell’imprenditorialità.

Fino a luglio 2018, le persone interessate hanno la possibilità di partecipare alla fase pilota locale del programma di apprendimento “Identità” in Italia, Lettonia, Lussemburgo, Portogallo, Turchia (e Germania), prima della pubblicazione finale dei moduli – attraverso corsi individuali offerti dai partner e una piattaforma comune di e-learning in 6 lingue.

Per la migliore rilevanza pratica possibile, aiforia organizza i contenuti dell’avvio di un’impresa e del green business nell’ambito del progetto EST “Regional Potato instead Couch Potato” e collabora con un agricoltore professionista, un cuoco, un esperto di sementi e un’associazione interculturale.

Let´s make it happen! Maggiori informazioni e possibilità di registrazione sul sito info@aiforia.eu.

Tirocinio per Study Visit Friburgo

Stiamo cercando un(a) giovane laureato/a di madrelingua italiana, per affiancare i nostri esperti nell’organizzazione e realizzazione di visite tecniche alla città di Friburgo (Study Visit Friburgo), ed eventualmente per l’assistenza in progetti internazionali.
La durata del tirocinio è di 8 mesi, da ottobre 2017 a maggio 2018, il luogo di lavoro è Freiburg im Breisgau.

Requisiti richiesti

  • Laurea in scienze ambientali o simili, con focus su politiche ambientali
  • Ottima conoscenza di inglese e tedesco
  • Conoscenza della cultura politica e sociale della Germania di oggi
  • Capacità comunicative e didattiche (soprattutto nei confronti di giovani), conoscenza di tecniche interattive di workshop
  • La conoscenza della città o l’aver effettuato periodi di studio a Friburgo rappresenta un valore aggiunto

Condizioni del contratto
Si offre un contratto a tempo determinato per 8 mesi, su una base settimanale di ca. 20 – 25 ore, con uno stipendio lordo di ca. 770 – 960 € mensili, 2,5 giorni di ferie al mese. Si offre inoltre formazione specifica.

Si prega di inviare CV e espressione di interesse ad aiforia, scrivendo a a.burzacchini@aiforia.eu entro il 15 luglio 2017.

What we are up to a.k.a. new projects

The last few months have been rather busy but thoroughly enjoyable at our offices: two new projects have kicked off, there have been several groups for study visits, we have been in collaborative sessions for future projects, and many other activities (including developing our IT skills).

Thus, we are a little behind with the news of our new projects, although, if you have followed us on Facebook, you are already aware of the Interreg project meeting in Prague. But we have also been to Dobele, Latvia.

Local Renewables Conference 2016

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                                        Historical Merchants’ Hall

Last week took place the seventh Local Renewables Conference in Freiburg. Organized by ICLEI and cities of Freiburg and Basel, the three-day program included plenaries, workshops, speeches, guided tours, cross-border travelling and the most delicious chocolate brownies.

The conference started off with a post-Fukushima theme where it became clear that Japan is transitioning towards locally produced renewable energies. Even though the renewable share in the national power supply is still rather low, the interest and commitment is possibly higher than in Europe. Especially fascinating was the energy and community concept of Miyama.

REPORT THE WATER ISSUES ONLINE

IMG_3647.4We are happy to announce that the online reporting tool SeeClickFix is fully operational at our Aquapath’s project page! Whoop!

In case you joined us at the Water Festival on the 4th of June, you may already have had a glimpse of it. During the Festival, we had games and discussions on water topics that had a largely global perspective. But the water at the local level is just as important, especially as