Marketing special for migrant entrepreneurs
Tell your story and share your passion, your values!
Participants of our “Marketing Special” seminar on January 13, 2020 delved into motivation and inspiration by expert Andrea Weiberg who not only quoted theoretical marketing handbooks, but provided individual feedback and recommendations to the websites and other PR tools of the entrepreneurs. Key message: all the present enterprises – be it catering service, wood art, deli restaurant, fashion design, website development, hair styling, vision search, body painting or nature protection campaign – have been started by entrepreneurs with a very personal story, with strong values and a lot of passion. Highlighting these emotional selling propositions in public relations was the core recommendation of Andrea Weiberg to the entrepreneurs, but she also did not fall short of providing concrete suggestions for improvements which were discussed and agreed in the plenary. Notebooks filled with remarks, and handouts complemented by concrete recommendations, the participants left the workshop – and we can be curious for changes in their websites etc. 🙂
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