We are really happy to see how a day spent together with one of the aiforia experts turns into a splendid article on the city of Freiburg and its 360 ° sustainability.
During a bike tour we accompanied the BBC journalist Kat Barber to visit the emblematic places of the city, that make it clear where the name Green City takes its origins from.
The article ends with unanswered question: “So, what does the future hold for a city already pushing the envelope? “… Aiforia can only tell you to stay tuned and find out together the many new projects that this city still has in store!
We thank Kat Barber again for relying on our experience and for having managed to enclose the essence of Freiburg and our visits in her article.
To read the full article: http://www.bbc.com/travel/story/20200715-freiburg-germanys-futuristic-city-set-in-a-forest
The last few weeks have also been quite confusing for us and in many things we had to find flexible and creative solutions in a very short time, which is an enormous challenge! Nevertheless, we would like to look ahead now and are hopeful and full of zest for action. Even though there are still some restrictions for visitor groups, we are happy to welcome you to the “Green City” Freiburg!
What a magnificent evening! On Saturday, 07.03., we transformed the foyer of E-Werk Freiburg into a catwalk for our Intercultural Fashion Show and the crush was absolutely overwhelming! The designers Evgeniya Scherer, Luana Neves von Dobeneck, Hanna Ali, Marie-Louise Rosemann (KIRSCHMOND) and the project group “Keep Together” around Héba Lotfi took the enthusiastic audience with their unique and inspiring designs into far away and fantastic worlds and received standing ovations for this. Afterwards DJ Browncat made sure with the appropriate beats that the party and dancing could be celebrated in an exuberant atmosphere. We are absolutely impressed and would like to thank everyone who made this evening possible: All the designers for their courage and breathtaking creations, all the gorgeous models for walking the red carpet, Jasmin Ateia for her excellent moderation, E-Werk for the great collaboration, Muthivhi Khathutshelo for the idea, the music and his networking, Jutta and the team of Fluxus for their tireless efforts at the bar, Micha Klaehn for the wonderful photos, Brasilikum for the live percussion and all the others who were not mentioned by name! This evening has shown us what exciting sides and diverse possibilities European funding projects can offer!
For more infos about the designers see here.
Die kulturelle Vielfalt in Freiburg ist bunt, und das spiegelt sich auch in der Mode wieder: DesignerInnen aus verschiedenen Kulturkreisen werden sich und ihre Kreationen am 07. März 2020 im Foyer des E-Werks Freiburg präsentieren. Elemente und Impressionen unter anderem aus ägyptischer, bulgarischer, brasilianischer, deutscher, kurdischer und syrischer Kultur prägen die Designs der Outfits, die an diesem Abend auf dem roten Teppich vorgestellt werden. Dahinter stehen die ModedesignerInnen Evgeniya Scherer, Hanaa Ali, Luana Neves von Dobeneck (Label LUA), Marie-Louise Rosemann (Label Kirschmond) und die Projektgruppe Keep together mit Héba Lotfi.
Einlass ist ab 18.30h über den Eingang des Fluxus; der rote Teppich wird dann ab 19.30h zum Laufsteg werden. Der Eintritt ist frei; es wird jedoch um Spenden gebeten. Organisiert wird die Interkulturelle Fashion Show von der Nachhaltigkeitsagentur aiforia mit Förderung aus dem Interreg-Projekt See Me In sowie von Khathutshelo Muthivi, Integrationsbeauftragter der Stadt Freiburg. Dieser wird als DJ Browncat im Anschluss an die Modenschau noch für einen beschwingten Ausklang sorgen.
Infos zu den DesignerInnen gibt es hier.
Tell your story and share your passion, your values!
Participants of our “Marketing Special” seminar on January 13, 2020 delved into motivation and inspiration by expert Andrea Weiberg who not only quoted theoretical marketing handbooks, but provided individual feedback and recommendations to the websites and other PR tools of the entrepreneurs. Key message: all the present enterprises – be it catering service, wood art, deli restaurant, fashion design, website development, hair styling, vision search, body painting or nature protection campaign – have been started by entrepreneurs with a very personal story, with strong values and a lot of passion. Highlighting these emotional selling propositions in public relations was the core recommendation of Andrea Weiberg to the entrepreneurs, but she also did not fall short of providing concrete suggestions for improvements which were discussed and agreed in the plenary. Notebooks filled with remarks, and handouts complemented by concrete recommendations, the participants left the workshop – and we can be curious for changes in their websites etc. 🙂
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